About

I’m Mark Baker, founder of ICanSolveIT. With over 15 years of experience in automation, business systems and process improvement, my focus is simple: removing friction from the way businesses work by analysing, streamlining, and automating repetitive and manual tasks.

From connecting disconnected tools to integrating platforms such as email, messaging, and CRMs, I help turn fragmented workflows into intelligent, connected systems. Whether it’s enriching data, reducing admin overhead, or building seamless automations between your existing software, the goal is always the same: make your operations faster, cleaner, and easier to run.

I work closely with businesses to understand how things really operate day to day, then design practical automation solutions that save time, reduce errors, and unlock capacity for growth. No unnecessary complexity, just clear, effective systems that solve real problems.

What I Stand For

Everything is built around three core principles: simplicity, honesty, and automation-first thinking. I focus on solving real business problems without unnecessary complexity, avoiding over-engineered systems or using technology where it doesn’t add genuine value. My approach is practical, grounded, and focused on outcomes, not trends.

I believe in doing what works, not what looks impressive on paper.

How I Work

I support clients through one-off projects, training, hands-on implementation, and ongoing optimisation where needed. Every engagement is flexible and tailored to the business, rather than forcing a rigid framework.

My style is collaborative and hands-on, working directly with clients to understand their processes in detail before designing and implementing practical automation and system improvements. Communication is kept clear and accessible, translating technical solutions into real business impact so decisions are easy to understand and act on.

While I bring strong technical capability, I operate in a way that stays closely aligned with business goals and day-to-day operations.

Working with Me

Working with me typically results in immediate and practical improvements in how your business runs. You can expect reduced manual workload, improved data flow between systems, and better-quality information through automation and integration.

In most cases, improvements are visible from the early stages of engagement, as inefficiencies are quickly identified and streamlined. This may include connecting disconnected systems, automating repetitive tasks, and improving how data moves between tools such as email, messaging platforms, and CRMs.

Ultimately, the transformation is simple: less time spent on manual work, and more time focused on running and growing the business.